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Reply To: Accent training

Scott Watson

Please accept these comments as to support you rather than dampen your spirits. We have for the last 12 months researched the impact of UK regional accents on the quality of communication with Indian based centres. The results point clearly to the fact that pronunciation by Indian agents can confuse UK based customers and UK regional accents – Yorkshire and North East can also confuse agents. Whilst your industry does appear to be getting to grips with cultural differences, without correct, clear communication it risks losing customer loyalty (UK) and credibility. Please ensure that the people you trust (and pay) to teach accents are in fact experts in their field. With best wishes. Scott