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Reply To: WHY CALL CENTERS FAIL

#17753
Dale Harries
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A callcenter is very similar to a Website is terms of the time frame for profit.

The general viewpoint is “Oh il start a Callcenter/Website and il be rich by Wednesday!”

Anyone who has had a stab at the 118??? Directory Assistance Market in the UK or tried to rank in the top 10 listings for a competitive result in Google will understand these three rules. I live by them!

1.Creating a stable profit takes time, Patience is the key. Its true to say most Internet based ventures set up years ago are still in the red, however they are catching up http://www.amazon.com being a cracking example coming in on budget two years earlier than predicted.

2.Invest small amounts often, dont splurge large amounts of cash early on and run out of it at a later date. I feel this is the killer esp for small to medium size set ups.

3.Nurse your customers, Nurse your Advertising Campaign, infact spend time (not always money) on every aspect of your business. Its not all about money, its about long term profits, a steady but increasing customer base thats kept happy. Not to mention carefull forward thinking related to SEO and other advertising measures.