Im currently working in a directory enquiries company in the phils, but uk based. Our training included accent neutralization, but then management realized that for uk, british accent is still the best tool in communicating with customers. So they thought of elocution! The art of effective public speaking! Not all people in the uk speak the same accent as we do, and actually only 10% of the total population does it; but it is the most effective and most posh sounding way. Our trainer did a very great job, the company gained more customers…Customers could not even distinguish wether they are speaking to a real brit! This DA company is now the leading directory and enhanced information service!