Telemarketing is considered as a step towards building fruitful relationship with the clients. It is one of the most effective tools for marketing and communication as it enables the sales person to interact directly with the prospective customer.
Telemarketing BPO service involves marketing goods or services and providing customer services over telephone. It is divided into two parts- inbound and outbound telemarketing. Inbound telemarketing involves incoming calls from the viewers who want to order advertised product or ask for additional information. Some inbound call center services are help desk, customer service, order taking and many more. An outbound call center, on the other hand, involves calls made by the sales person to prospects or existing customers.